Just days after the announcement that Swedish mega-brand IKEA will be collaborating with trendy OFF-WHITE designer Virgil Abloh, the company has just announced another high-end partnership with fragrance brand Byredo.
Fellow Swede and Byredo founder Ben Gorham will be working with IKEA to create something scented. The details are still unclear as to exactly what the team will create, but we can’t wait to find out.
Gorham has said of the collaboration:
“I think we’re working on using scent to communicate emotions and tell stories of people, culture and design. It’s a layer we’ve imagined can add a very intimate experience to this scale that IKEA works in.”
The collaboration will launch in 2019.