In a fresh fusion of iconic style and bold individuality, CHANEL has unveiled its Spring-Summer 2025 Eyewear campaign, and it’s nothing short of star-studded brilliance. Fronting the campaign are four powerhouse talents who are reshaping culture on their terms: Kendrick Lamar, Lupita Nyong’o, Margaret Qualley, and Nana Komatsu. Captured by the lens of Karim Sadli, the campaign feels intimate yet commanding—each portrait a window into the soul of its subject, all framed in CHANEL’s signature eyewear. These are not just accessories, they’re statements. A curated blend of classic silhouettes and contemporary cool, the collection leans into retro-inspired designs with a modern twist, pairing precision craftsmanship with undeniable presence.
Grammy and Pulitzer Prize-winning artist Kendrick Lamar brings his singular artistry to the frame, while CHANEL favourite Nana Komatsu stuns with her signature cinematic intensity. Longtime House ambassador Margaret Qualley lends her ethereal presence to the series, following the critical acclaim of her performance in The Substance. And in a highly anticipated debut, Academy Award winner Lupita Nyong’o makes her first appearance as the face of a CHANEL campaign, adding global glamour and timeless grace to the mix.
The campaign continues CHANEL’s ongoing collaboration with familiar ambassadors and explores the eyewear collection as part of the brand’s seasonal offerings.