Cult streetwear brand Off-White has just launched a new more affordable capsule collection called ‘For All.’
The new collection is aimed at millennial fans of the Milan-based brand and offers a selection of classic Off-White items at a much lower price point. The collection is entirely unisex with four graphic tees, going for just $95 each and four hoodies at $170 each. ‘For All’ is sure to be a hit, considering Off-White’s massive following.
Speaking to Business of Fashion about the new collection, Off-White founder Virgil Abloh said:
“The price tier allows for a new customer to see themselves within the overall concept of the fashion label, Off-White can be luxury at a traditional luxury price point, or equally it can be relevant at an affordable price point.”
The new collection will be available at all of Off-White’s stores around the world, but act fast, the ‘For All’ collection is likely to sell out.