Luxury Italian fashion house Salvatore Ferragamo presents their new project A Man’s Story, curated by creative director Massimiliano Giornetti, and photographer Francesco Carrozzini. The project pays homage to the 16-year-old Salvatore Ferragamo, who in 1914 emigrated from southern Italy to Boston, where he eventually moved to California and created his revered footwear brand.
Take a look at Rocky looking dashing as he channels the cool guy energy of a young Ferragamo. Want more? Head over to Ferragamo.com to see more including photographer Ryan McGinley, actor Douglas Booth, and New York Rangers player Henrik Lundqvist all participating in the project.