Kendrick Lamar has teamed up with sneaker and sports apparel brand Reebok for a new campaign called “I Am”. As part of the new partnership, Kendrick will be featured in Reebok’s global campaign celebrating the 25th Anniversary of Reebok’s iconic Ventilator shoe, which will debut in March 2015. Kendrick will also create his own limited edition capsule collection for Fall/Winter 2015, which will include signature Ventilator styles inspired by K.Dot’s life, style, and personality and will be available as of June 2015. The campaign was directed by Anthony Mandler, and features the rapper delivering an acappella verse—an ode to Compton—in various spots throughout his hometown. Watch it below.
