Late last year the Sidewalk Hustle team spent some time with Toyota at their innovative Towards Tomorrow pop-up in Toronto. The pop-up introduced consumers to the brand in a fun and interactive environment with four urban Toyota vehicles. Think more pop-up gallery than car dealership.
Toyota had four vehicles on display including the Toyota 86, the RAV4 Hybrid SUV, the sleek Toyota Corolla Sedan, and the cool Corolla iM Hatch. There’s nothing better than being able to slowly check out a car, get comfy inside, turn some knobs, and kick the tires, before heading out for a test drive.
In addition to the low-pressure hands-on time with the cars, the Towards Tomorrow by Toyota pop-up also featured an interactive wall showcasing stories about Toyota’s Safety Sense™. A Toyota Race Track VR Game that offered up a two-player virtual reality experience for you and a partner to build a race track.
Because VR is the coolest new tech; there was another VR based game that allowed players to drive through a virtual environment in a Corolla iM, encountering safety hazards on the road.
Step inside the experience with us in the videos below.