There are few experiences in life more personal than driving a car. You might think of driving as getting from point A to point B, but once you take a moment to survey the specifics, you’ll notice everyone has their own style and particular preferences when driving.

Your car is basically your inner sanctum, your own personal kingdom on the road; there’s a reason you choose to drive instead of take public transit. From jamming to your own music, to handling preferences, your drive says a lot about you, so what if you could take it a step further and make that experience even more awesome?!

Well, we couldn’t turn that opportunity down. We partnered with MINI to take you with us as we customize our very own MINI Cooper S Clubman ALL4 at MINI Downtown in Toronto. The journey began even before we got to the dealership with an introduction to our Sales Associate Christian via a hilarious YouTube video. Needless to say, after watching we were super pumped about the forthcoming experience.

After going through the full range of models, we settled on customizing the MINI Clubman, because, well it’s one of the biggest in their product line up and it’s also the most versatile. We went through pretty much every feature together with Christian who helped us through some tough decisions. A few musts for us were the slick Chester Leather with elegant diamond pattern stitching and the Harmon Kardon sound system – good sound quality is essential for the Sidewalk Hustle team, obviously.

We invite you to come along with us on our journey, but all good things come to those who wait! So stay tuned for the big video reveal once our MINI Clubman is built and ready to ride.

In case you’re already curious, flip through some behind the scenes photos from the customization experience below now.

*This post was sponsored by MINI, however opinions expressed here are our own.