Founder of the California streetwear and media giant The Hundreds, Bobby “Hundreds” Kim has written and directed a promotional video titled “Wildfire”, giving fans a deeper look into the life of a Hundreds OG. The video takes viewers through a normal day with Kim, which includes cooking breakfast for his kids and catching some early morning waves. We then follow Ben Hundreds (Be Shenassafar, Kim’s partner) as he stops by a friend’s place to jam to some music, and heads into the office for some daily creativity. The video is well directed, and the music is dope too (the original track is produced by Alexander Spit). Watch the video now, and keep your eyes peeled for a rebrand coming soon from streetwear brand.
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