Drake’s OVO brand has systematic worked to become a powerful record label as well as a fashion brand with significant pull. Couple that with their OVO Sound radio show on Beats 1 and the non-stop collaboration with highly distinguished brands like Jordan, Mitchell & Ness, Canada Goose, Roots and more, Oliver El-Khatib has transformed the multi-faceted brand into an economic powerhouse. To get us all ready for the super lit Summer 16, OVO drops their latest collection and editorial featuring the self-proclaimed “King of the Youth” Ian Connor with Playboy Carti and John Ross. The lookbook was shot by Kevin Moon and is available now at October’s Very Own online store, and the Los Angeles and Toronto flagships.
