Shayne Oliver’s Hood By Air has become a pop culture phenomenon and the subject of Italian retailer Slam Jam Socialism’s latest editorial. Photographed by Mustafa Sabbagh, the imagery highlights the brand’s darker side with zoomed in visuals and various experiments with texture. What’s most alarming about the pictures has to be the “Dunce” portrait that pervades the line, which has been turned into a mask for the models.
Peep the whole editorial below.