The Fred Perry x Bodega ‘New Establishment’ draws on diverse elements from punk’s aesthetic palette: the combative use of military surplus, wild leopard prints, and the slogan daubed shirt. These disparate elements pay tribute to punk’s past, while suggesting how they might be applied in a contemporary context.
London based director Chris Read Chrisread.tv, chosen for his decidedly stark, modernist bent, was tapped to draw out the alienation inherent in London’s isolated spaces for the first look at punk’s transition from ‘no future’ to dystopian future.
The Fred Perry x Bodega ‘New Establishment’ releases in-store and online Saturday March 12, 2016. Limited to 100, each pair is packaged with an embroidered, button down shirt – retailing for $190 USD.