3.1 Phillip Lim shares their fall 2013 video campaign entitled SONOMAMA shot on location on the streets of Tokyo featuring Japanese actress Kiko Mizuhara alongside Louis Simonon, the son of Clash guitarist Paul Simonon, all of their super cool friends, and members of Japanese rockerbilly gang Black Shadow.
The title translates to “as the way it is/as it is/ as the way you are/as you are,” SONOMAMA embodies the lovers, girlfriends, and partners of the racer generation; Lim continues to design products for the global citizen to inspire a sense of discovery through elegant clothing.
Experience SONOMAMA below.