To celebrate the arrival of the Fall 2012 collection our friends over at 3.1 Phillip Lim have launched a really cool way of showcasing the line. The designer, in collaboration with John Ostrander and Jan Duursema (of Star Wars comic book fame), have released an original comic book titled Kill The Night. The Fall 2012 collection is inspired by the spirit of comic books such as Sin City and V for Vendetta with their the neo-noir heroines and stories of duality and metamorphosis, day and night, black and white, love and betrayal. The comic book officially launches on September 6, Fashion’s Night Out, and 3.1 Phillip Lim shoppers will have the chance to get a signed copy with their purchases. With incredibly limited distribution, the only way to get your hands on a copy of Kill the Night is to visit 3.1philliplim.com and sign up. In addition to receiving a copy of the comic book, shoppers will also receive a 15% discount on the night as well as a limited edition scarf free with every bag purchase.
As a huge Phillip Lim AND comic book fan, I think this is an absolute brilliant concept! Plan your Fashion’s Night Out now.