Get lost in Purity Ring’s newest music video for their 2015 single “heartsigh”. Financially backed by MuchFACT and directed Cecil Frena & Alex Fischer, the visuals take the pair’s live-stage environment and extends it through a futuristic setting filled with strobe lights and what we can only assume are possessed wacky waving inflatable armed tube men.
“Everyone involved in making this video happen had an equivalent understanding of what was trying to be expressed,” says singer, Megan James. “It was an honest collaboration that combined the ideas of the band with the talents of the directors, dancers and crew. The video consists of the many elements we have created and chosen to express these songs in a live context, but has an added sightline of being in another world, keeping the past in arms with the present and holding a bit of magic in the dark.”