Rapper, actor, icon Yasiin Bey as teamed up with French luxury brand Louis Vuitton for their “Core Values” campaign. Paying homage to one of sports greatest showman, Muhammad Ali, the videos below center around the boxers legendary quotes. With Bey playing the role of story-teller, dramatizing the powerful and dancing around the ring, the two fantastic videos were directed by Stuart McIntyre. Enjoy.
Video: Louis Vuitton & Yasiin Bey “The Greatest Words” of Muhammad Ali