Nike is launching a brand new eyewear line, and this one is just for the ladies (for now). The new line sees the athletic giant teaming up with Marchon Eyewear to produce five new styles that are aimed at female athletes. Nike used focus groups of female athletes to gain feedback about their needs pertaining to performance and lifestyle before designing the first collection. The entire collection is made with lightweight nylon frames and Nike Max Optics technology and offers UVA/UVB protection. New colourways will be offered each season to match Nike’s apparel and footwear offerings. Four styles are currently available at nike.com, nikevision.com and at select optical retailers.
