Fashion in the World of Esports
Brands have realized the potential of partnering with esports and gaming groups. Puma, for example, has nearly two dozen deals within the space, designing jerse... More...
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Nike
The Making of a Nike Bespoke Sneaker
When it comes to sneaker collectors there's always one silhouette they’re chasing, the one they missed out on and have been hunting for ever since. Their Grail.... More...
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Inside Nike’s First Self-Lacing Basketball Shoes
The sneaker corner of the internet has been losing its mind since the announcement and subsequent release of Nike’s most exciting new offering, the Nike Adapt B... More...
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Holiday Gifts for Sneaker Lovers
It's safe to say that 2018 has been one of the most exciting years for sneaker lovers. While Nike and adidas continue to battle for the title of most popular am... More...
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Nike x TDE Team Up on Kendrick Lamar Tour Collection
Nike broadens and deepens their relationship with Kendrick Lamar and his Top Dawg Entertainment (TDE) label on a range of exclusive products as the label embark... More...
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10 Best Moments from Kanye West’s Interview with Charlamagne Tha God
After making a loud return to Twitter and posting several uniquely controversial statements (including a picture of his "Make America Great Again" hat signed by... More...
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Nike Opens Toronto “Air Gallery” for Air Max Day 2018
It's that time of year again! Nike celebrated Air Max Day 2018 (3/26) with an immersive art gallery experience dubbed the "Nike Air Gallery" at Toronto's Spoke ... More...
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Air Max Month and the Year of the Hybrid
Air Max Month is once again underway and we are only a few short weeks from the unveiling of some of the most anticipated sneaker drops of the year. In an ode t... More...
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HUSTLE TV: Nike + Jordan NBA All-Star 2018
With the 2018 NBA All Star taking place in sunny Los Angeles this year, the Sidewalk Hustle team was there capture all the madness. With Nike and their Jordan b... More...
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A Closer Look at 2018’s NBA All-Star Jerseys
Despite the recent success Nike has had retro-ing their most iconic sneaker silhouettes, Jordan Brand has decided to move away from tradition by utilizing signa... More...
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Opinion: Marketing, endorsements and the Season of Her
Over the past few years, consumers have seen a growing push towards marketing sneakers to women. While popular brands have spent millions of dollars endorsing h... More...
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Nike Unveils 2018 Air Max Day Line Up
In what has become an annual celebration created by Nike, the 2018 Air Max Day line up has been announced. The "celebration" is designed to pay homage to the ex... More...
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Top Sneaker Releases of 2018 So Far
While 2017 saw strong competition between many of the world's leading sneaker brands and streetwear influences, the exciting collaborations, new releases, and l... More...
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2017’s Female-led Sneaker Collaborations
Although historically a male dominated industry, 2017 saw the rise of the female-led sneaker collaboration. Traditionally rooted in sports, the past few years h... More...
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Top Rapper Endorsed Sneaker Collaborations of 2017
Some of this year’s most sought after sneakers have been linked to high-profile rap artists who have made their mark on the world of streetwear through innovati... More...
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Giambattista Valli is taking on athleisure
Italian fashion designer Giambattista Valli is working on a new collection of high-end athletic wear for his eponymous label.Valli's designs are unabashedly... More...
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42 Hype Photos from ComplexCon 2017
Last weekend we jetted off to Los Angeles to cover the second annual Complex Con which took place at the Long Beach Convention Centre. With increased attendance... More...
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Introducing the Nike Air Max 1 Custom ‘HUSTLE’ Bespoke
There are very few things a sneaker-head dreams of more than making their own pair of custom sneakers. Being giving the opportunity to work with their dream sil... More...
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Nike Introduces Flyleather
In their never ending pursuit of creating functional, sustainable and premium shoes, Nike has introduces the new new Flyleather. Durable but light a... More...
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Nike Announces Johanna Schneider Designed Vapormax Flyknit
Nike has once again tapped renowned apparel designer and the Senior Design Director for Nike Sportswear Women’s Apparel Johanna Schneider.“What I love about... More...
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