Nike Returns to Toronto with Massive New Store
After 11 years of absence in Toronto's marquee shopping area, Yorkville, Nike has returned with the opening of its newest Canadian store, Nike Bloor. Located at... More...
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Nike launches .Swoosh
Nike has officially launched its new metaverse platform, .Swoosh, where virtual footwear, accessories, and apparel will be housed. Currently in beta, invite-onl... More...
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7 Must Have Autumn Sneakers (& Boots)
Well, we are full-on in fall mode. The lush green leaves of summer are now orange and red and mostly on the ground. This is usually the time of the year when we... More...
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7 Must Have Back to School Sneakers
While it's still a couple more weeks until the official end of summer, we all know that "summer" comes to an end after Labour Day with the return to school. Th... More...
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Introducing the Rtfkt + Nike AR Genesis Hoodie
This marks the first Rtfkt x Nike hoodie collaboration, with the private mint happening on July 21. As Vogue Business notes, Rtfkt has been called the “Supreme ... More...
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Must-Have Sneakers: July 2022
The sneaker game these days is wild. Half the time you see a shoe you would consider buying and wearing, but when you go to (attempt to) purchase it, it is alre... More...
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Louis Vuitton & Nike “Air Force 1” by Virgil Abloh Exhibition
In celebration of the soon-to-be-released Nike for Louis Vuitton collection, the French fashion house has created an immersive exhibition showcasing 47 bespoke ... More...
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Space Jam: A New Legacy Merch Collection
It's been about 25 years since Micheal Jordan teamed up with Bugs Bunny and the Tune Squad to defeat the Monstars in a game of intergalactic basketball, forever... More...
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Fashion in the World of Esports
Brands have realized the potential of partnering with esports and gaming groups. Puma, for example, has nearly two dozen deals within the space, designing jerse... More...
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The Making of a Nike Bespoke Sneaker
When it comes to sneaker collectors there's always one silhouette they’re chasing, the one they missed out on and have been hunting for ever since. Their Grail.... More...
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Inside Nike’s First Self-Lacing Basketball Shoes
The sneaker corner of the internet has been losing its mind since the announcement and subsequent release of Nike’s most exciting new offering, the Nike Adapt B... More...
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Holiday Gifts for Sneaker Lovers
It's safe to say that 2018 has been one of the most exciting years for sneaker lovers. While Nike and adidas continue to battle for the title of most popular am... More...
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Nike x TDE Team Up on Kendrick Lamar Tour Collection
Nike broadens and deepens their relationship with Kendrick Lamar and his Top Dawg Entertainment (TDE) label on a range of exclusive products as the label embark... More...
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10 Best Moments from Kanye West’s Interview with Charlamagne Tha God
After making a loud return to Twitter and posting several uniquely controversial statements (including a picture of his "Make America Great Again" hat signed by... More...
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Nike Opens Toronto “Air Gallery” for Air Max Day 2018
It's that time of year again! Nike celebrated Air Max Day 2018 (3/26) with an immersive art gallery experience dubbed the "Nike Air Gallery" at Toronto's Spoke ... More...
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Air Max Month and the Year of the Hybrid
Air Max Month is once again underway and we are only a few short weeks from the unveiling of some of the most anticipated sneaker drops of the year. In an ode t... More...
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HUSTLE TV: Nike + Jordan NBA All-Star 2018
With the 2018 NBA All Star taking place in sunny Los Angeles this year, the Sidewalk Hustle team was there capture all the madness. With Nike and their Jordan b... More...
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A Closer Look at 2018’s NBA All-Star Jerseys
Despite the recent success Nike has had retro-ing their most iconic sneaker silhouettes, Jordan Brand has decided to move away from tradition by utilizing signa... More...
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Opinion: Marketing, endorsements and the Season of Her
Over the past few years, consumers have seen a growing push towards marketing sneakers to women. While popular brands have spent millions of dollars endorsing h... More...
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Nike Unveils 2018 Air Max Day Line Up
In what has become an annual celebration created by Nike, the 2018 Air Max Day line up has been announced. The "celebration" is designed to pay homage to the ex... More...
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