To celebrate the release of their 574 silhouette, American footwear brand New Balance threw a special “Grey Day” party in Austin Texas during this years SXSW. This year “Grey Day” celebrated the relaunch of the iconic 574 sneakers and marked over three decades of the brands most timeless and original iteration, the tonal grey.
The special “Grey Day” celebration included a flight in a private jet, riding around town in some super hype Tesla Model S, a private Texan BBQ with Austin-based chef Teddy Bricker as well as legendary Wu-Tang Clan member Raekwon (the chef), and of course a lot of live music.
Relive all the hype “Grey Day” fun by watching our recap video below now!