Born back in 2002 out of a gathering of NYC creatives competing for an annual football tournament, the AdiCup happens every 4 years coinciding with the World Cup in various cities around the world.v
The winners from New York, Berlin, Tokyo, and London meet in Herzogenaurach to compete for a chance to win a trip to the World Cup Final in South Africa on July 11th.
Check out the video teaser below and if you’re in New York this weekend be sure to stop by Pier 40 to watch Opening Ceremony and United Bamboo, Fader F.C., East Village Radio and Turntable Lab, among other teams of New York’s finest creatives duke it out with DJ Neil Armstrong spinning some pumpin’ tunes for motivation!
[youtube]https://www.youtube.com/watch?v=TqPvHDNuizM&feature=player_embedded[/youtube]