Known mostly for their high street(wear) cred in the UK, Reiss is stepping it up a notch, giving their brand new direction this fall/winter after their recent launch in North America.
“Elements” is a collaborative video-torial by the brand and influential photog Jamie Morgan (of the 80s creative collective “Buffalo”) staring Natasa Vojnovic and Isaac Carew. Their brand director Andy Rogers says the video was created to present “a confident and captivating visual statement…as a mark of intent for the future.”
The minimalist video documents the models progression through each season, shivering in the fall, popping their collars and pulling their jackets tighter in the cold of winter, and dancing in the rain in the gloomy months between winter and spring.
Take a few minutes and watch the full video-torial below.
[youtube]https://www.youtube.com/watch?v=kcR2ZC9ATEc[/youtube]