Danish outerwear brand RAINS draws inspiration from overcast Nordic skies for its Spring/Summer 2017 collection. Instead of being bummed about permanently cloudy conditions, Scandanavians appreciate the moody conditions which they experience for most of the year which can see cloud coverage range from bright and intense to dark and evocative.
In the aptly titled “Overcast” collection, RAINS concentrates on cool, melancholic colour palettes for both the pieces and also the campaign creative direction. The offerings include rainwear, bags and accessories and will be available on rains.dk as well as through select stockists beginning on February 10.
