Health tech just got the designer touch with Italian fashion house Gucci teaming up ŌURA on a fancy new wellness ring. The Oura Ring was perhaps one of the most hyped wellness devices during the pandemic, with the NBA including it in the Covid prevention plan, as well as Kim Kardashian and Gwyneth Paltrow going head to head over who got better sleep—designed to give you a complete set of sleep metrics, which would help you make adjustments throughout your day for optimal health return. We have one, and it works pretty well at helping you understand your sleep patterns and why you may feel crappy the day after a late night of partying.
Now you can level up, and instead of wearing a chonky ring that gives off a serious Hex Nut vibe, you can rock a pretty slick-looking designer Hex Nut. The Gucci x Oura Ring is made out of “black synthetic corundum” with a braided border and an 18-karat gold Gucci G. The ring weighs about four grams, with the band measuring about 0.3 inches thick. Under the luxe design, the technology of the ring is the same as the standard Oura Ring Generation 3. However, the Gucci version comes with a lifetime membership. So that’s sweet.
The Gucci x Oura Ring features a series of advanced sensors that read heart rate, respiratory rate, and temperature to reveal the effects of stress and illness. Your heart rate fis measured using the arteries in the fingers. Apparently, the ring captures a much stronger signal than wrist-based wearables. Finally, the sleep analysis functionality tracks sleep quality based on the body’s key vitals and time spent in each sleep stage. Each day these personalized health metrics are summarized into Sleep, Activity, and Readiness Scores displayed alongside insights and personalized guidance. The user-friendly ŌURA App then translates the body’s hidden messages and offers “science-backed” content on how to optimize each day.
The Gucci x Oura ring isn’t the first high fashion meets health tech collaboration with Apple’s long-time partnership with Hermes on their Apple Watch; this is a step towards a healthier, better-looking future. Why have the basic health tech device? People might look at you and think… “wow, do they even know what designer is?” Thankfully the high fashion houses are thinking about AND saving us from that grim future scenario.
The Gucci x Oura Ring is available now at Gucci.com and in select stores worldwide.