South London trio Little Cub have released their haunting video for their new track “Hypnotise.”
With U.K. prime minister Theresa May jumpstarting the union’s exit from the European Union this week, political tensions are uncomfortably high and impossible to ignore. Pulling together clips of archival footage from news stories, YouTube videos, and infomercials, the timely release of the “Hypnotise” video is a vision of an idealized future we’re projected via television, but as the video rolls to a close, the clips devolve into political unrest.
Member Dominic Gore had this to say on their inspiration for the “Hypnotise” video concept:
“We’re big fans of the way Adam Curtis, Mark Leckey or Elizabeth Price work with found footage to convey complex issues simply. It gives their films a sense of timelessness (these aren’t new issues, Orwell was talking about this 70 years ago) and a tradition that we thought was important because it combats the lethargy to feel part of something bigger, to feel less helpless, to feel less alone. You don’t have to be a shining example to be angry about what’s happening in society right now. Feeling powerless and apathetic because your voice isn’t heard or because you’re told you’re complicit isn’t a reason to be quiet. It’s a very British thing to be uncomfortable with over-sincerity but this stuff is everywhere and everyone is talking about it, so to ignore it entirely and just write songs about how great life is feels not only idiotic but also unrealistic.”
“Hypnotise” is taken from the group’s debut album Still Life, out April 28 via Domino Records. Watch the clip above.
To get a taste of Little Cub’s music inspirations and a full hour of house music deep cuts, check out the group’s laid back mix for Hyponik below.