[yellow tail] wine #TasteLife Summer 2015 Label Reveal


Winning Photo

Earlier this year we helped kick off [yellow tail] wine’s super fun #TasteLife contest and now that the summer has faded and winter is starting to set in, we’re excited to announce and reveal the colourful winning bottle design!

In case you haven’t heard about the #TasteLife contest until now, it challenged instagrammers to submit their best summer photos weekly to [yellow tail] on instagram to be entered to win weekly prizes and one rather epic grand prize which included a Taste Life Adventure.

The winning image is an ultra bubbly and fun photo with two friends blowing bubbles in front of Canadian artist Douglas Coupland’s Bubble Gum Head piece. This image inspired the label design which we’ve featured above, and is set to appear on both [yellow tail] wine’s Pinot Grigio and Shiraz labels next summer 2015. It’s no surprise this colourful image was chosen as the winner, since it perfectly embodies [yellow tail] wine’s vibrant carefree spirit.

We’ll definitely be picking up a case or two of these easy drinking wines next summer, and we highly recommend you do the same!