Y-3 Fall/Winter 2014 Campaign


Y-3 presents their Fall/Winter 2014-15 ad campaign, shot by Cedric Buchet with creative direction by Lloyd & Co, and staring Adam Butcher and Katya Riabinkina. The core of the campaign focuses on graphic colour, daring patterns, and an illustrative palette, all adopted from the theme of Japanese Manga, a source of inspiration for Y-3’s graphic and bold Fall/Winter 2014-15 collection.  Line screen dot treatments were applied over campaign imagery to seamlessly blend in and out over the characters, giving the sensation that the models could leap out of the campaign and into reality at any moment. Watch below.