This season, Y-3 continues the celebration of its 10th anniversary by looking forward to a future looking back on its past. The Y-3 Fall/Winter campaign, with photography by Robbie Fimmano, styling by Jay Massacret and creative direction by Lloyd & Co, speaks to the bold energy at the brand’s core.
The concept is “future thrift,” and it imagines how coming generations might mix elements of technology and tradition. The campaign was shot in an abandoned warehouse on Manhattan’s Lower East Side.
Take a look below.