Italian luxury fashion brand Prada has enlisted Academy-award-winning director Jonathan Glazer and actress Scarlett Johansson for their cinematic campaign for the Prada Galleria bag. With Creative Direction by Ferdinando Verderi, the short minute-and-a-half film takes a meta approach by spotlighting Johansson as she emotionally relays lines,  revealing elements of her authentic self. Eventually breaking the fourth wall, leaving the intense emotional display behind, transitioning from black and white to colour as she hops in a cab in New York City. As Johansson transitions from one situation to the other, her Prada Galleria is in hand, showing it’s more than just an accessory; it’s a part of her experience. 

Watch the campaign film below.