We’ve seen the Victoria’s Secret Super Bowl commercial, but T-Mobile just released a game changing ad which is bound to be this years most-watched commercial airing during the game. The clip stars none other than Kim Kardashian and is formatted like a bad informerical which you’d expect to see ailing cats and dogs or impoverished children, but instead the victims she’s talk about are you unused data megabytes.
Data you could be using to “to see my makeup, my backhand, my outfits, my vacations… and my outfits,” she says in the commercial. Well played T-Mobile, well played.
Watch it below now.