Warby Parker has experienced smash success with their retail store model, never really branching out to be sold in major retailers, until now. In addition to indie boutiques like Imogene + Willie in Nashville and Art in the Age in Philadelphia, the brand has announced a partnership with Nordstrom. Soon Nordstrom locations will feature a Pop-In experience curated by Olivia Kim Nordstrom’s director of creative products, wherein each month a guest collaborator or theme will be be executed in-store as well as online.
The brand designed four exclusive sunglass frames, including the two featured above as well as an assortment of lifestyle products like McSweeney’s books, Pike St. Press notecards and Clare V clutches. No word on weather or not we’ll see the Pop-In come to Canada, but we can only hope!