In a technologically innovative fashion, independent eyewear brand Warby Parker has turned to Snapchat to give away a secret sale code promoting their crystal Haskel mirrored frames. Snapchat is mainly seen as a fun social media app that isn’t very “business savvy”, but Warby Parker decided to change all that this past weekend. With a single Instagram post, the brand had tons of followers add them on Snapchat to view a special deal only available on Snapchat. There they shared a code that offered their popular Haskel frames for $95, resulting in a site wide sell out. Other brands are sure to follow suit; not only does this type of cross promotion add to a business’ social following, but it can also result in sales profits. View Warby Parker’s webpage for more info on their social media channels, and follow them on Snapchat for more secret deals!