Montreal’s WANT Les Essentiels opened their first U.S. boutique in NYC in the heart of the West Village. The charming and welcoming store is in a gorgeous townhouse on 301 West 4th Street, lending a breath of fresh air to the extremely popular and busy neighborhood. Co-founders and twins Byron and Dexter Peart wanted to give customers an intimate shopping experience and make them feel at home.
Our brand has always spoken to an inherent sense of discovery and community. The way we live our lives, traveling between Montreal and New York, we have come to value permanence and a strong connection to something familiar. With this boutique, we wanted to create an environment that feels comfortable, honest and at peace. We wanted to offer guests curated finds, which we’ve sourced from all over the world – items that are ‘tools for living.’ This concept is very innate to the brand: essential items that you need and would want to travel with, that you like to have around all the time, that give you a sense of security and necessity in your life.
The new store takes the building’s original architecture into consideration, going for a timeless feel rather than hopping on trends. Along with must-have WANT Les Essentiels favorites, you can also find items from TOMORROWLAND, Commes des Garçons Forever, Aspesi, Filippa K, 1205 and Casely-Hayford, Byredo, Carl Auböck, Malle w. Trousseau, Hasami Porcelain and Paper & Tea.
See photos of the new West Village boutique below.
