It’s been a busy week for Virgil Abloh, as well as everyone else in Yeezy’s camp. The extremely cool creative head at Off White announced an exclusive and very limited denim collaboration with Levi’s Made and Crafted. Abloh isn’t really one for collaborations but he had the idea for a line while texting Levi’s head of design Jonathan Cheung. So far, we’ve just got the preview above to go by. The limited run will only include 50 pairs of each style and 100 t-shirts. Get in line.
I don’t want to just make commercial jeans. It’s too easy. It doesn’t look fashion, you know? I love fashion for the drama of it, but the white tee and jeans is our whole storyline. – Virgil Abloh