adidas affiliate brand, Y-3 drops their fall/winter campaign video for 2012. The video is ambiguous and weird with a couple of male models and a female model clothed in heritage outerwear. The video is tagged as ‘The Story is in the Past’ and was directed by Collier Schorr. The collection is definitely a break from the usual sporty designs that Y-3 tends to release, which hopefully, is a preview of the direction the brand will be taking in the future. Watch the Y-3 Fall/Winter 2012 ad campaign now.
Video: Y-3 ‘The Story is in the Past’ Fall/Winter 2012 Campaign