For the their new eyewear collection, Italian fashion house Giorgio Armani tapped street style photographer Yvan Rodic to take charge of the campaign. Titled “Frames of Life” the short film highlights a variety of the frame styles from the new simple and artsy collection. Each design is brought to live by the vibrant and charming cast of characters in the video campaign. It really does a good job of enticing the audience. I just may need a new pair of glasses. The song playing throughout the video is “The Contemporary Dancer” by Leo Leoson. Enjoy.
Video: The Frame: Giorgio Armani Eyewear by Yvan Rodic