Video: Reebok Presents ‘Prequel To A Classic’

Remember back in July when we took a very special trip down to New York to interview, hangout, and party with Reebok and Swizz beats? Well here’s the final video from that very excellent night.‘PREQUEL TO A CLASSIC’ provides an exclusive look into Swizz Beatz’s understanding of craft (passion, rythm, classic song) as well as his thoughts on longevity in the entertainment business. The video was directed by Paul Rojanathara and Davis Johnson and takes us, the viewer into the story of the phenomenal re-launch of the Reebok Classics brand. Watch it below!

Reebok: “Prequel To A Classic” (FULL VERSION) from R+I creative on Vimeo.