On Tuesday July 19, 2011, Reebok revealed their brand new Reethym of Lite campaign, a joint effort from Reebok Classics and Swizz Beatz in New York City, to an audience of global celebrities, media and of course Sidewalk Hustle! The campaign celebrates the new Reebok Lite footwear and apparel collection, which incorporates iconic Reebok styles with cutting-edge technology, all of which has Swizz’s own unique spin on it.
Below is the official release of the Reethym of Lite campaign video which was choreographed by Hi-Hat and laser light artist Eliav Kadosh. The video features a core team of 25 dancers from around the world, which nine principle dancers, who feature prominently in the music video and the Reethym of Lite campaign. Included in that line up are up-and-coming stars of the street dance world including Lil Buck, Haspop, Destini Rogers, B-Boy L.L. Flex, Kelli Divincen, Daniel Graham, Duncan Tran and B-Boy Lilâ€™ Bob.
Stay tuned as we will be posting up a ton of pictures, interviews and videos from our trip to New York to cover this uniquely impressive event and launch.
Watch the video and enjoy!