When you think about fashion with relation to merchandising and display in the retail environment today mannequins play a huge roll in selling an image as well as a product.
Nowness presents an eerie, yet informative video by Nick Sweeney and Aaron Peasley about Ralph Pucci, the prolific mannequin designer, how the form has evolved daily and over time, and what influences these beautiful everyday sculptures that make our clothes look so appealing and idealistic.