Video: Pharrell Williams Presents…i am OTHER

Last week Pharrell Williams dropped a rather interesting teaser video for his upcoming i am OTHER venture. To we get a more in-depth look into his vision for the brand, which will produce new and existing music, film, television, apparel, tech and multimedia.

One of the endeavors is a i am OTHER’s premium YouTube channel which will help explore the pursuit of individuality, the defiance of expectations, and the arrival of a new class of visionaries. Shows already lined up for the channel include the cult sensation Awkward Black Girl from filmmaker Issa Rae.

Watch the video below and learn about William’s newest project.