British clothier Natural Selection Denim has released their Spring/Summer 2012 video lookbook. The brand claims to be inspired by Darwin’s theory of evolution, and as such the raw, unlaundered denim that Natural Selection uses most be the strongest and will survive anything. The spring/summer 2012 video lookbook features sun kissed washes, rolled up sleeves, braided leather belts and more. The video highlights the relaxed, elegant look, as well as the sophistication that comes from the strong simplicity of the designs, details and craftsmanship. It’s an elegant take on a return to basics.
Natural Selection Denim SS12 – Escapism In Denim from Natural Selection Denim on Vimeo.