In addition to scoring the amazing Marni for their next designer diffusion line, H&M got the wonderful Sofia Coppola on board to direct the commercial for the forthcoming collection.
The commercial takes place in Marrakesh with actress Imogen Poots looking for love sporting the collection set to Bryan Ferry’s “Avalon”. The collection drops on March 8th in select stores, but for now, watch the video below as well as the making of with commentary by Coppola.