Southern California streetwear brand LRG has dropped their Summer 2012 collection video lookbook. Even though we literally just put our winter coats away for another year, LRG is doing their best to long for the sunny days of Summer. To help celebrate the occasion, LRG brought rider Tommy Sandoval, Chicago rap duo The Cool Kids and the cast of one of MY favourite shows, Comedy Central’s Workaholics. The video is titled “Beast Out! Live A Wild Life” and is a full-out poolside party, with bottles of Dom Pérignon, models in bikinis, and beers being chugged. LRG’s Summer 2012 collection will hit retailers soon. Enjoy.
LRG Presents: Summer 12 from LRG on Vimeo.