If you follow us, then you know how much we LOVE Canadian denim brand Naked & Famous, so it is with great pleasure that we present this video from GQ. Brandon Svarc, the founder of Naked & Famous Denim recently spent some time in the GQ fashion closet to chat about some of his labels most unusual and memorable jeans. The video features the very cool glow-in-the-dark jeans, the heaviest jeans ever created, and the scratch-and-sniff. The video does a great job conveying the passion Svarc has for his very excellent jeans. We definitely share his excitement! Watch and enjoy!
Video: GQ: The Craziest Jeans in the World: Brandon Svarc of Naked & Famous