Video: Google presents: Google Wallet with George Costanza

Google present their brand new ad for the “Google Wallet,” and what better way to get your point across than by utilizing some well known cultural imagery. The clip that Google used is the classic George Costanza exploding wallet scene from the hit show Seinfeld. I wonder how much Google had to pay to use this Seinfeld clip? Either way, they certainly know how to tap into the cultural psych of the population. Well done.