Victoria Beckham officially launched her namesake beauty line, Victoria Beckham Beauty, during her runway presentation last week at London Fashion Week.

The luxury line has already launched with four rich, highly-pigmented satin matte eyeshadow palettes, four crystal-infused eyeshadows, and three blendable satin kajal eyeliners that boast waterproof staying power. The packaging is as chic as you’d expect, with a sleek brass and tortoiseshell finish, complete with gold lettering. It’s also founded on the idea that beauty should complement and empower the dynamic life one leads and is also clean, sustainable, cruelty-free, and high-performing.

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