Vice Boys Work Hard Play Hard

Fashion gets a bit over excited this month in Vice Magazine‘s editorial Work Hard Play Hard. Photographed by Ben Ritter with creative direction from John Mcswain, this shoot takes classic mens work attire and adds a heap load of titillating sexuality. The styling, by Annette Lamothe-Ramos, is spot-on, arousing a certain something with brands like Burberry, Nudie, Ben Sherman, Paul Smith, Marc Jacobs, Dior Homme, Billy Ried, Caufield Preparatory, Sisley, and Shipley & Halmos. Even the propping seems lifestyle appropriate for urban office dwellers: Fred Flare ceramic travel cup and glass water bottle, Incase iPhone cover, American Spirit Cigarette (okay, maybe they’d be smoking Marlboro’s), a deep cream coloured Vespa (from Vespa Brooklyn but of course), and to top it off, all the models are wearing Tom Ford for Men Cologne.

What a strikingly masculine image!