French actress and singer Vanessa Paradis (she’s also Johnny Depp’s wife) is the face of H&M’s eco-friendly, sustainably made, Conscious collection. We kind of adore her already because she’s a big thriftier, like us, and we couldn’t think of a more perfect person to model the romantic spring collection.
Launching on March 25th, the collection includes romantic floor length dresses, utility jackets, sundresses, jumpsuits and tropical print t-shirt dresses for women, as well as a mens range, all made from organic cotton, tencel, and recycled polyester.
Also launching with the collection is a initiative to prevent clothing from going to the landfill, in which people can bring in up to two bags of unwanted garments in return for a discount voucher.
Take a look at the video campaign and a few images of the pieces in the collection below.