Valentino Beauty has unveiled a new campaign for the launch of the house’s upcoming fragrance, Voce Viva.
The campaign is a collaboration between Maison Valentino artistic director Pierpaolo Piccioli, LA-based director Harmony Korine, and Lady Gaga, who stars and sings “Sine from Above,” in the one-minute film.
The campaign for Voce Viva celebrates diversity, equality, inclusivity, and encourages people to use their voice to share their values and beliefs. “My voice is what I am standing for, what makes me heard, it’s the statement of my individuality. The voice is alive. It has its own life. It’s a force of nature. Nature is powerful. It’s important how you use it,” said Lady Gaga in a statement.
Take a look at the new campaign below.