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uniform experiment is known for their video lookbooks that seamlessly incorporate their styles into creative narratives and the Japanese brand is following suit with a video for its 2017 S/S collection.

Produced by brand founder Hirofumi Kiyonaga, the video follows the story of a father and daughter in both work and play. The father is clothed from head to toe in gear from the SOPH. menswear offshoot.

Watch the video for uniform experiment’s 2017 S/S collection above.