LA-based clean beauty brand Tower 28 has unveiled three gorgeous new shades of its bestselling multi-purpose tinted balm.

Inspired by the hues of the Santa Monica sunset, the award-winning BeachPlease Luminous Tinted Balm delivers long-lasting buildable colour in a luminous, second-skin finish. The formula is silicone-free and made with skin-loving plant-based ingredients like green tea extract and aloe vera extract to give you a skincare boost with every application, minus the cakiness and harsh lines. The new sunkissed shades include Rush Hour (peach), Power Hour (terracotta), and After Hours (berry). Made for cheeks and lips, simply tap, blend, and layer for bolder colour payoff.

BeachPlease Luminous Tinted Balm is available now at for $26 ea.