After a year of post-pandemic recovery and travel back in full swing, destinations are laying on the marketing dollars thick to persuade travellers towards their destinations this fall and winter. After European summer, we’re dreaming of chasing the down under to Australia this winter.
Earlier this week Tourism Australia invited us to join their newly appointed Global Ambassador Rose Byrne and actor Will Arnett for an event at Brooklyn rooftop venue 74Wythe to mark the launch of their Come Say G’Day global tourism campaign.
The centrepiece of the campaign – a highly produced live-action short film directed by well-known Australian director Michael Gracey which follows the adventures of a souvenir kangaroo named Ruby voiced by Australia’s own Rose Byrne and a toy unicorn named Louie voiced by Will Arnett. In the film the unlikely pair break out of a gift shop to explore the iconic wonders of the destination, including the Great Barrier Reef, Uluṟu, Nitmiluk Gorge, Barrosa Valley as well as the Sydney Harbour and Melbourne’s iconic laneway coffee shops. The film also highlights the welcoming nature of the Australian people and the importance of the nation’s Indigenous peoples and cultures.
Check out the video below now.
Following the screening, In Style Editor Laura Brown who is also conveniently Australian, lead an exclusive Q&A with Rose Byrne and Will Arnett where they discussed their experiences working together on the film, their favourite aussie slangs, and their bucket list destinations in Australia.
Continuing the theme, the event featured Australian bites by Michelin-Starred chef Curtis Stone, cocktails using Australian ingredients and wine and beer direct from the destination as well as performances by G Flip and up and coming band King Stingray, who performed an updated remake of Men At Work’s famed 1982 track “Down Under.”
To learn more about Australia and start planning your trip, click here.